The retros from the 80s and 90s inspire the younger generation with their classic design and really triggered a hype about the sporty rough kick for everyday life. Thanks to the dad sneaker trend, this image has changed today and the demand for models from the "9 series" has increased extremely. Retro meets new trends: sneaker models from NBįor a long time, New Balance was considered a niche brand - loved by true sneaker disciples, but mainly worn by the over-50 generation in everyday life. Thanks to him, New Balance established itself on the market and is now the fourth-largest sporting goods manufacturer in the world - with sales of more than $4.2 billion and more than 8,000 employees worldwide. This was due in no small part to Jim Davis, who bought the company in 1972 and remains at the helm of the brand to this day. With these individual products, New Balance subsequently celebrated success with worldwide distribution. Thus, New Balance still sells its kicks in different widths today. ![]() A benefit, by the way, that cannot be found with many other sports shoe manufacturers. In 1961, for example, the brand achieved a real milestone: with the Trackster, the cult brand launched the world's first running shoe with a wave-shaped sole produced in different widths. Since the beginning, New Balance's products have been geared towards high-performance - including a cool look. In addition to shoes with optimal fit, the brand also released sportswear in various designs for men and women. In the following decades, the Boston-based company specialized in the production of functional sports articles for running, boxing and other sports, which were completely geared to the needs and movements of the wearer. ![]() For this reason, he developed a three-pronged insole that was firmly integrated into the shoe and would help the wearer achieve a new balance during sports - the New Balance was born. No joke, thanks to their three claws, chickens have a very stable stance - which Riley also wanted for his customers. How did he get the idea for the insoles? While watching his chickens. In 1906, New Balance was founded by shoemaker William Riley in Boston - as a company for orthopedic shoe insoles. Their slogan "a more intelligent approach to building shoes" aptly describes the vibe of the brand. Nice styles, high quality and a company with tradition - New Balance is one of the hottest sportswear brands of our time and can look back on a company history of over 100 years. Read more about the system, and shop shoes beyond the outlet sale on the New Balance site.New Balance History: From chicken coop to billion dollar business ![]() New Balance also uses the second two numbers in the three-digit code to indicate whether the shoes are made for control (40) up to speed (90). So you might want to splurge for 900s for running shoes, while walking shoes can hover in the 300-700 range. That's because the brand has a very specific numbering guide: often, the higher the number, the more technology was involved in the creation of the sneaker. If you're new to shopping New Balance, you might be surprised with how many shoes are simply numbered instead of given a name. New Balance is often credited with being the ultimate dad shoe (just look at Steve Carell's character in Crazy, Stupid, Love (2011)) so you can go back to the origin to hop on this trend. The sale is also a good excuse to stock up on clunky dad shoes, which is one of the biggest footwear trends right now. The New Balance Fresh Foam X 1080 V12 sneakers were named the best long-distance running shoes for people with wide feet by Men's Health editors, in collaboration with a podiatrist, who called it "a must-try running shoe for just about anyone. The company is also famous for its sizing: they offer width options ranging from "X-Narrow" to "XX-Wide," giving shoppers plenty of opportunity to find the perfect fit. The shoes are usually on the pricier side for this brand, clocking in at around $200, but they're available for $149.99 through the current outlet sale. "You can trust that you're wearing one of the best, however you're using the 990s," our editors wrote. Our testers praise the company's reliable, durable footwear-like the 990 sneakers, which were called some of the best walking shoes for men. ![]() New Balance has been named to plenty of Men's Health editor's lists throughout the years.
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